Oregon’s Most Admired Companies

Oregon Chapter

The Make-A-Wish Foundation® of Oregon was again named one of “Oregon’s Most Admired Companies” by the Portland Business Journal at a reception on Dec. 6.  The Foundation was selected as one of the top 10 non-profits in Oregon by a survey of more than 2,000 CEOs and top-level managers throughout the state.

Executive Director Andrew Asato accepted the award for No. 3 in the non-profit category, up from No. 6 the previous year. “Oregon’s Most Admired Companies” will be featured in the December issue of the Portland Business Journal.

See press release



America’s Greatest Brands

National Recognition

The Make-A-Wish Foundation was featured in the third edition of America’s Greatest Brands, a hardcover book which profiles leading companies from a brand marketing perspective each year. America’s Greatest Brands covers the history, innovations and achievements of these brands and offers the expert insight and opinions of the American Brands Council — some of the most respected marketing and communications professionals in America.

While the book predominantly features business and consumer brands, the publishers recognized the increasing importance of corporate philanthropy to marketing strategy and decided to highlight the work of nonprofits and charities as well. They selected the Make-A-Wish Foundation along with Habitat for Humanity International and The Metropolitan Museum of Art as philanthropic institutions chosen as “a testament to each organization’s reputation and the amazing work that it does,” as described by America’s Greatest Brands.

Click here to read the excerpt in the book about the Make-A-Wish Foundation.